About Us
At The Bear’s Den Toy Company, we believe the best kind of toys are simple, timeless, and meant to be shared—like a summer afternoon by the lake or a story told long after the sun has set.
Nestled in the heart of Wolfeboro, just a short stroll from the water, our shop is filled with heirloom-quality toys that spark imagination, curiosity, and connection. We’ve thoughtfully gathered our collection from artisans and toymakers around the world, choosing pieces that feel as enduring and special as childhood itself.
The Bear’s Den was founded by sisters Sue and Trish, and its story began with family. After Sue welcomed her first grandchild, the sisters set out in search of truly special, high-quality toys—pieces that felt meaningful, lasting, and worthy of becoming keepsakes. When those treasures proved hard to find, they created The Bear’s Den so others could discover them with ease.
Here, toys don’t flash or buzz—they invite quiet afternoons, make-believe adventures, and the kind of play that lingers, like the call of loons across the lake. We believe in craftsmanship that lasts, in creativity that doesn’t need batteries, and in simple moments that grow into lifelong memories.
Step inside and you’ll find a place that feels like a true New England treasure—warm wood, friendly faces, and shelves full of small wonders waiting to be discovered.
We’d love for you to visit us in person at:
33 N Main Street, Wolfeboro, NH
Come in from a day on the lake, wander our shelves, and stay awhile—Sue, Trish, and the whole Bear’s Den team are always delighted to welcome you.
And if you can’t make it to Wolfeboro just yet, you can always bring a bit of the magic home by exploring this online shop, where our favorite finds are just a click away.